Miximise Digital
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Subscription Based Client
Significant uplift in non-branded acquisition and overall efficiency. Paid media performance contributed directly to record-breaking monthly recurring revenue (MRR). The Client achieved the strongest growth months in the company’s history.
+105% Revenue
-51% CPA
-20% Ad Spend
The story
About The Client
Who they areThe client, a subscription-based business, relied on branded campaigns but struggled to scale on competitive generic terms. With high LTV per customer, efficient acquisition was key to growth.
The challenge
What wasn’t working- Heavy reliance on branded campaigns with limited success on generic, high-intent search terms.
- Fragmented media spend across platforms without a clear growth strategy.
- Underutilisation of first-party data to identify and attract high-value customers.
How we helped
Approach
- Google Ads rebuild to improve efficiency and introduced Performance Max campaigns, ensuring the algorithm could optimise across Google’s full inventory.
- Leveraged high-value customer lists to train the algorithm to prioritise users most likely to deliver strong LTV.
- Reallocated spend away from Microsoft Ads, where performance was plateauing, and into Meta to diversify acquisition channels and reach new audiences.
- Deployed Performance Max campaigns guided by these high-value audience signals.
- Applied smart-bidding strategies, using AI-driven real-time data to bid more efficiently toward the ideal customer profiles
