Miximise Digital
CRM Automations

Automate customer journeys that increase revenue.

We build and optimise CRM automation for eCommerce and subscription brands. From sign-up strategy to segmentation, flows and customer profiling, we help you get more value from your list.


Platforms we work with

We connect your CRM, website and data sources — then build automation that’s measurable and scalable.

CRM Stack
Upload logo Klaviyo logo
Klaviyo Lifecycle flows, segmentation, deliverability and automation built for eCommerce.
Upload logo Mailchimp logo
Mailchimp Solid foundations for newsletters, simple automations and list growth.
Upload logo Shopify logo
Shopify Behavioural triggers from browsing, cart and purchase — tracked cleanly into CRM.
Upload logo GA4 / Looker Studio logo
GA4 + Looker Studio Clear reporting to tie CRM activity to revenue, retention and customer value.

Benefits of CRM Automation

Always-on journeys that lift conversion and retention without adding workload.

Revenue + Retention

More revenue from the same list

Convert subscribers into customers and increase repeat purchases with smarter timing and targeting.

Smarter segmentation

Target customers by lifecycle stage, engagement, product interest and value — not generic blasts.

Better customer experience

Send relevant messages based on behaviour — reducing list fatigue, unsubscribes and wasted sends.

Reliable reporting

Track performance across flows, segments and lifecycle journeys — and prioritise what moves revenue.

Our Process

A structured approach: audit → plan → build → QA → report → optimise.

6-step cycle

How we run CRM automation

Everything is tied back to goals and measurable improvements — so you can see what changed and what it delivered.

1
Audit & Journey Mapping

Review your current setup: list growth, flows, segmentation, deliverability and tracking.

2
Segmentation Plan

Define customer groups based on lifecycle stage, engagement, intent and product interest.

3
Flow Builds

Build core revenue flows: welcome, abandoners, post-purchase, winback and replenishment.

4
Testing & QA

Ensure the right people receive the right emails — including opt-in / opt-out logic.

5
Reporting

Measure performance across flow revenue, conversion, repeat purchase and retention.

6
Optimise & Scale

Improve timing, offers, creatives and segments — based on real performance data.

Our CRM Services

From list growth to lifecycle automation — set up for performance, not just activity.

Implementation

Sign-up strategy

Improve how you capture subscribers: forms, incentives, triggers and placements to grow quality sign-ups.

Segmentation & profiling

Build segments based on lifecycle stage, purchase behaviour, value, category interest and engagement.

Customer journey flows

Welcome series, lead nurture, product education and winback journeys that move customers forward.

Abandoned cart

Recover revenue using timing, offers and logic-based splits (e.g. high intent vs low intent).

Post-purchase flows

Onboarding, how-to, cross-sell, replenishment and review requests designed to lift retention.

Customer data management

Clean up fields, tagging and data structure so segmentation and personalisation actually works.

Deliverability + hygiene

List cleaning, engagement segmentation and sending strategy to protect inbox placement.

Reporting & dashboards

Simple reporting to prove performance across flows, segments and lifecycle journeys.

Contact us

Tell us what you’re trying to achieve — we’ll come back with clear next steps.

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