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Talk to usWeleda
Search was extremely strong on brand, but visibility was limited on non brand search. Restructuring SEO to target generic product and category searches enhanced engaging traffic.
The story
Testimonial
🗣️We’ve really valued working with Miximise Digital on our SEO strategy. They bring a calm, highly competent approach and quickly cut through the noise to pinpoint clear performance opportunities. What stands out most is their diligence and structure, we’ve moved from identifying issues to having a clear, prioritised plan to implement meaningful improvements that drive results. It’s been a genuinely positive and productive partnership.
Aneurin Smith • Managing Director • Weleda UK • Cosmetics & Beauty
About The Client
Who they areWe have expanded Weleda’s SEO strategy beyond core branded terms, significantly increasing overall search footprint and visibility. The brand has transitioned from primarily brand led visibility to scalable market visibility, now actively competing for high intent, non brand service searches.
The challenge
What wasn’t working- Operating in a highly regulated industry, limiting permissible promotional content.
- Difficulty driving growth through paid media—standard strategies had plateaued.
- Needed to balance sales volume with long-term customer value.
How we helped
Approach
- Conducted in-depth keyword research, for products, categories and industry trends to align with Weledas Global Brand Positioning
- Rebuilt and optimised category, product page content to increase organic rankings and click through rates.
- Implemented technical SEO fixes to increase crawability
