Miximise Digital
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Contact usCase Study
Private Law Firm
In 6 weeks generated 243 contacts (+312%) at a CPL of £20 (-20%). Closed 7 deals in the first 6 weeks, totaling £50K in revenue, compared to 1 deal during the same period previously. In total this activity generated this business nearly £500K in closed revenue
+614% Revenue
+312% Leads
-20% CPL
The story
About The Client
Who they areWith business interruption insurance claims nearing their end, the client wanted to reach as many affected businesses as possible to help them submit claims. Previous paid media campaigns had been attempted but failed to deliver meaningful results.
The challenge
What wasn’t working- Limited search volume required a prospecting-focused approach.
- Previous campaigns generated high volumes of spam leads, wasting time and resources.
- Sensitive topic with platform targeting limitations.
How we helped
Approach
- Built detailed lead forms to reduce spam and make processing easier for the team.
- Built industry-specific creative with ads targeting key sectors like hairdressers, hospitality, and small business owners.
- Used first-party data to create lookalike audiences.
- Launched Demand Gen Ads on Google, a channel that had previously underperformed to generate new contacts.
