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Talk to usPhoenix Health & Safety
In under six months, website revenue grew 46% YoY while costs increased by only 8%, demonstrating highly efficient growth. (ROAS) reached historic highs of nearly 5.0, marking the strongest performance in the business’s history.
The story
Testimonial
🗣️“We partnered with Miximise to manage our paid media activity at a pivotal stage of growth following Wilmington plc’s acquisition of the business. With ambitious growth targets and PPC representing one of our largest marketing channels across multiple territories, it was critical to have the right expertise in place. Sal has taken full ownership of our PPC strategy and execution, and the results truly speak for themselves. She works closely with the wider team to ensure our PPC activity is fully aligned with our commercial objectives across markets. Rather than feeling like an external supplier, Sal operates as a genuine extension of our team – bringing strategic thinking, accountability, and a clear focus on delivering measurable growth.”
Nick Higginson
Founder and CEO • Phoenix Health and Safety
About Phoenix Health & Safety
Who they arePhoenix Health & Safety was acquired by Wilmington PLC in October 2024 for £30 million, with performance-based earn-outs tied to ambitious revenue targets, heavily driven by Paid Media as a key growth channel.
The challenge
What wasn’t working- Previous agency had managed the account for a number of year and complacent was in place.
- Ambitious growth targets that demanded meticulous attention to detail and proactive management across multiple channels
- CRM issues and data quality blockers that made optimisations harder.
- Niche industry targeting both B2B and B2C..
How we helped
Approach
- Improved campaign structure to focus on both B2B users that knew exactly what they wanted and B2C traffic with a distinct search behaviour.
- Fixed conv tracking which had some issues, mainly with lead generating sync and CRM.
- Improved bidding strategies to ensure we’re optimising for end result while maintaining good visibility.
- Correct ad schedule settings which were limiting delivery of the campaigns and blocking sales
