Miximise Digital
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Talk to usCase Study
Subscription Based Client • Regulated Market
Significant uplift in revenue and customer retention with a retention rate of 87% £1 Million in lifetime value revenue in the first 12 months.
+272% Sales
-51% CPA
+166% Revenue
The story
About The Client
Who they areOur client had difficulty unlocking growth with their paid media strategies so they approached us to increase sales volume while also improving the lifetime value of their customers. As the brand is in the spiritual space, there were a significant amount of keyword, ad copy, language, and landing page content restrictions imposed by the ad platforms.
The challenge
What wasn’t working- Operating in a highly regulated industry, limiting permissible promotional content.
- Difficulty driving growth through paid media—standard strategies had plateaued.
- Needed to balance sales volume with long-term customer value.
How we helped
Approach
- Conducted in-depth keyword research, selecting a small, focused set of high-potential keywords based on search volume, user intent, and past performance.
- Rebuilt ad copy and optimised landing pages to align with target keywords and maximise relevancy.
- Leveraged first-party data, using “Unicorn” customer lists (high-value, repeat purchasers) as key signals.
- Deployed Performance Max campaigns guided by these high-value audience signals.
- Applied smart-bidding strategies, using AI-driven real-time data to bid more efficiently toward the ideal customer profiles
